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About Bank First


Bank First is proud to announce a Net Promoter Score of 80! This performance metric is used to measure how likely a customer is to recommend Bank First to a friend or colleague. The industry average is 34*.



Bank First is headquartered in Manitowoc, Wisconsin. Through a combination of acquisitions and de novo offices, the bank has expanded to serve the financial needs of those throughout Wisconsin. Our growth has been achieved through our relationship-based model of banking. We take pride in knowing our customers on a personal level and working together to create value for themselves, their families, and the communities in which we live.

Who We Are

Our Promise

We are a relationship-based bank focused on providing innovative solutions that are value driven to the communities we serve.

Our Culture

Bank First’s culture celebrates diversity, creativity, and responsiveness, with the highest ethical standards. We support and encourage employees to develop their careers. They are empowered with the tools to be successful and are held accountable for the results they deliver to our customers and shareholders. We maintain a strong credit culture as a foundation of sound asset quality.

Our Vision

We will sustain our independence by remaining the top-performing provider of financial services in Wisconsin. Our team will strive to create value for our customers and shareholders by forging strong relationships and offering personalized and innovative solutions.

Our Values

Relationship Based

At Bank First, we recognize the importance of family, community, and financial growth and strive to deliver a superior banking experience by providing personalized customer service and beneficial financial solutions.

We accomplish this by building relationships and being active and involved in the communities we serve. We know our customers by name, and all decisions are made by an experienced team of bankers who live in the community and understand the needs of local families and businesses.

Community Focused

Bank First takes great pride in supporting our community. We believe by working together, we can transform lives and build stronger communities for our future generations. We have created a culture focused on community involvement, and our employees are empowered to volunteer and give back in many ways. In 2022, Bank First contributed over $718,050 to 559 local events and non-profit organizations. Our employees donated over 8,409 hours of volunteering in the community as well. Giving back has allowed Bank First to develop meaningful relationships with local families, businesses, and non-profit organizations. We believe these relationships strengthen us and the communities we serve.

In addition to supporting our community through philanthropic initiatives, we place utmost importance in using local customers and vendors for all services provided to the bank, such as landscaping, building remodels, construction projects, etc. We also take pride in featuring local artwork in all our offices to not only support local artists, but to also bring the beauty of our communities into our facilities. Our buildings and the local presence used to construct/remodel and decorate them is a key element of our brand. 

Innovative Products & Services

As technology advances, Bank First is able to stay at the forefront of change through our partnership with UFS, LLC, a bank technology outfitter headquartered in Grafton, Wisconsin. UFS provides digital, core, cybersecurity, managed IT and cloud services to banks across the United States. The bank’s relationship with UFS allows quick access to the latest advancements in banking technology as well as the ability to offer customizable solutions that match or exceed our competitors’ offerings delivered with significant efficiencies.

Value Driven

The relationships we develop with families and businesses allow us to know and understand our customers on a personal level. This gives us the ability to provide flexible, customizable solutions that are value driven. We foster a culture focused on excellence and work hard every day to add value to the banking experience.

Diversity & Inclusion Statement

At Bank First, we value and continue to build upon a culture which encourages, supports and celebrates diversity and inclusion for our employees, customers and communities. This collaboration fuels a stronger foundation for innovation and connects us closer to the communities we serve.

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