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Why Smart People Still Fall for Fraud

Posted in Security

Fraud attempts are becoming more frequent and more convincing, and they are not just targeting people who “aren’t paying attention.” Many victims are careful, informed, and financially savvy. What fraudsters exploit is not ignorance. It is a matter of timing, emotion, and pressure.

Understanding how scams work makes it easier to recognize when something is not right.

Fraud Relies on Urgency

Most scams are designed to create immediate pressure. Messages may warn that an account is compromised, a payment is pending, or access will be restricted unless action is taken right away. That urgency is intentional. When people feel rushed, they are more likely to bypass their usual caution.

Pausing, even briefly, can disrupt the entire scam.

Familiar Details Create False Confidence

Fraud messages often look legitimate. Phone numbers appear local. Emails include recognizable logos. Texts reference banks, retailers, or services you trust. This familiarity lowers suspicion and encourages engagement.

Legitimacy is easy to imitate – verification is what matters.

Engagement is the Turning Point

Scams often escalate once a response is given. Replying to a message, clicking a link, or continuing a phone conversation gives fraudsters an opening to apply more pressure or request additional information.

This is why it is important not to engage, even if it means simply saying no.

Hesitation is a Safeguard

Fraud depends on speed. Protection comes from slowing down. Taking a moment to question a request, independently verify a message, or contact your bank (or company) directly can prevent unauthorized access and financial loss.

When in Doubt, Contact Bank First

If something feels off, trust that instinct. Bank First will never unexpectedly ask for your digital banking credentials or verification codes. Reaching out to us directly allows us to review the situation and take steps to help protect your accounts.

For a clear, quick reference on what to watch for and what to do if you are unsure, review our Fraud Response Checklist and utilize our tools in our Fraud & Security Center.

FRAUD RESPONSE CHECKLIST

Fraud & Security Center

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